Website adoption is widespread among EU businesses, but the depth of that adoption varies sharply by enterprise size. In 2025, 76.67% of EU small enterprises with 10–49 persons employed had a website, compared with 89.68% of medium enterprises and 95.65% of large enterprises. The same size pattern appears across online ordering, multilingual content, hiring, customer support, personalization, and other website functions.
Table of contents
- Website adoption by enterprise size
- What websites tell customers
- Online ordering and direct sales
- Hiring, order tracking, and customer support
- Personalized and customizable experiences
- How many functions websites provide
Website adoption by enterprise size
The clearest baseline measure is whether a business has a website at all. Eurostat’s Websites and functionalities by size class of enterprise dataset measures enterprises with 10 or more persons employed and reports results for 2025. It divides businesses into small enterprises with 10–49 persons employed, medium enterprises with 50–249, and large enterprises with 250 or more.
The adoption rates were:
| EU enterprise group | Enterprises with a website, 2025 |
|---|---|
| Small, 10–49 persons employed | 76.67% |
| Medium, 50–249 persons employed | 89.68% |
| Large, 250 or more persons employed | 95.65% |
| All enterprises with 10+ persons employed | 79.02% |
Source: Eurostat, Websites and functionalities by size class of enterprise.
These figures describe the presence of a website, not its quality, traffic, search visibility, or ability to generate sales. They show that a website was already established for more than three-quarters of EU small enterprises in 2025. Medium and large enterprises had higher adoption, with the highest reported rate among large enterprises.
The broader result for all enterprises with 10 or more persons employed was 79.02%. That figure should be read as the reported enterprise-group rate for the EU, while the small-enterprise figure is the more directly relevant benchmark for businesses with 10–49 persons employed.
What websites tell customers
Having a website does not necessarily mean that a business publishes detailed commercial information. Eurostat separately measured whether websites provided descriptions of goods or services and price lists. In 2025, 64.44% of EU small enterprises had websites with this information. The corresponding rates were 74.89% for medium enterprises, 80.90% for large enterprises, and 66.36% for all enterprises with 10 or more persons employed.
This measure is useful because it captures a practical customer-facing function: helping visitors understand what the business offers and how prices are presented. The small-enterprise rate was lower than the overall website adoption rate of 76.67%, so not every small enterprise with a website reported this specific combination of content.
Website content was also measured by language availability. In 2025, 25.41% of EU small enterprises had website content available in at least two languages. The rate rose to 46.80% among medium enterprises and 64.58% among large enterprises. Across enterprises with 10 or more persons employed, the rate was 29.50%.
| EU enterprise group | Website with descriptions and price lists | Website content in at least two languages |
|---|---|---|
| Small | 64.44% | 25.41% |
| Medium | 74.89% | 46.80% |
| Large | 80.90% | 64.58% |
| All 10+ persons employed | 66.36% | 29.50% |
Source: Eurostat, Websites and functionalities by size class of enterprise. The two measures cover different website features and should not be added together.
The multilingual figures indicate that language expansion was less common than publishing product or service descriptions and price lists. They also show a strong size gradient: the reported share for large enterprises was more than twice the small-enterprise share.
Online ordering and direct sales
Websites can function as information channels or as transaction tools. In 2025, 21.61% of EU small enterprises had a website offering online ordering, reservation, or booking, such as a shopping cart. The rate was 25.68% for medium enterprises and 33.72% for large enterprises. For all enterprises with 10 or more persons employed, it was 22.52%.
This means that the website-adoption rate and the online-ordering rate describe different stages of digital functionality. A small enterprise could have a website without offering a shopping cart, reservation flow, or booking tool. The Eurostat measure groups these transaction options together, so the statistic does not identify which option any individual enterprise used.
Eurostat also measured a combined feature set: online ordering, reservation, or booking plus at least one of product information, customization, order tracking, or personalized content. In 2025, 21.07% of small enterprises met this definition. The rate was 25.05% for medium enterprises, 33.34% for large enterprises, and 21.97% across all enterprises with 10 or more persons employed.
| EU enterprise group | Online ordering, reservation, or booking | Transaction feature plus at least one additional listed function |
|---|---|---|
| Small | 21.61% | 21.07% |
| Medium | 25.68% | 25.05% |
| Large | 33.72% | 33.34% |
| All 10+ persons employed | 22.52% | 21.97% |
Source: Eurostat, Websites and functionalities by size class of enterprise. These are reported shares, not estimates of sales volume or online revenue.
The small-enterprise figures are close across the two measures because the second measure requires the ordering, reservation, or booking function first and then adds at least one of four listed functions. The data does not establish why the rates differ or whether the same businesses provide every additional function.
Hiring, order tracking, and customer support
Business websites also support internal growth and post-purchase service. In 2025, 25.91% of EU small enterprises had a website advertising open job positions or providing online job applications. The rate was 53.99% among medium enterprises and 79.31% among large enterprises. Across enterprises with 10 or more persons employed, it was 31.34%.
Order tracking was less common. The feature was reported by 9.65% of small enterprises, 13.35% of medium enterprises, and 23.72% of large enterprises. The rate for all enterprises with 10 or more persons employed was 10.57%. These figures refer specifically to websites providing online order tracking; they do not measure tracking offered through a separate app, email, or third-party platform.
Customer-support chat was reported by 8.32% of small enterprises in 2025. Eurostat’s definition includes chat through a chatbot, virtual agent, or person. The corresponding rates were 11.55% for medium enterprises, 20.75% for large enterprises, and 9.13% for all enterprises with 10 or more persons employed.
| Website function | Small | Medium | Large | All 10+ |
|---|---|---|---|---|
| Job advertising or online applications | 25.91% | 53.99% | 79.31% | 31.34% |
| Online order tracking | 9.65% | 13.35% | 23.72% | 10.57% |
| Customer-support chat | 8.32% | 11.55% | 20.75% | 9.13% |
Source: Eurostat, Websites and functionalities by size class of enterprise.
Recruitment was the most widely reported of these three functions in every enterprise group. The gap between small and large enterprises was also especially pronounced for recruitment: the reported large-enterprise rate was 79.31%, compared with 25.91% for small enterprises. Tracking and chat remained lower across all three size classes.
Personalized and customizable experiences
Personalization and customization were comparatively specialized website functions in 2025. Only 7.94% of EU small enterprises had a website with personalized content for regular or recurrent visitors. The rate was 11.72% for medium enterprises and 21.43% for large enterprises. For all enterprises with 10 or more persons employed, it was 8.86%.
Customization describes a different capability: allowing visitors to customize or design goods or services online. The reported rate was 7.54% for small enterprises, 9.87% for medium enterprises, and 17.20% for large enterprises. Across all enterprises with 10 or more persons employed, it was 8.14%.
| EU enterprise group | Personalized content for regular or recurrent visitors | Visitors can customize or design goods or services |
|---|---|---|
| Small | 7.94% | 7.54% |
| Medium | 11.72% | 9.87% |
| Large | 21.43% | 17.20% |
| All 10+ persons employed | 8.86% | 8.14% |
Source: Eurostat, Websites and functionalities by size class of enterprise.
The two measures should not be treated as synonyms. Personalized content concerns what regular or recurrent visitors see, while customization concerns visitors designing or configuring goods or services online. Both were more common among larger enterprises, but neither was reported by a majority of small enterprises.
How many functions websites provide
Looking at individual functions can hide the difference between a basic website and a site with several capabilities. Eurostat therefore measured whether a website had at least one, at least two, or at least three of eight listed functions: product information, online ordering, customization, order tracking, personalized content, customer-support chat, recruitment, or multilingual content.
In 2025, 72.00% of EU small enterprises had a website with at least one of those eight functions. The rate was 87.19% for medium enterprises, 94.42% for large enterprises, and 74.75% for all enterprises with 10 or more persons employed.
For at least two of the eight functions, the reported rates were 46.85% for small enterprises, 70.73% for medium enterprises, and 85.83% for large enterprises. The all-enterprise rate was 51.28%. For at least three functions, the figures were 25.69% for small enterprises, 43.73% for medium enterprises, 64.08% for large enterprises, and 29.29% for all enterprises with 10 or more persons employed.
| Minimum number of listed functions | Small | Medium | Large | All 10+ |
|---|---|---|---|---|
| At least one of eight | 72.00% | 87.19% | 94.42% | 74.75% |
| At least two of eight | 46.85% | 70.73% | 85.83% | 51.28% |
| At least three of eight | 25.69% | 43.73% | 64.08% | 29.29% |
Source: Eurostat, Websites and functionalities by size class of enterprise.
Eurostat also reported a narrower group of four functions: product information, customization, order tracking, or personalized content. In 2025, 65.59% of small enterprises had a website with at least one of these four functions. The corresponding rates were 76.24% for medium enterprises, 82.38% for large enterprises, and 67.55% for all enterprises with 10 or more persons employed.
These breadth measures show that website adoption is not a single threshold. Among EU small enterprises, the reported share with a website was 76.67%, while 72.00% had at least one of eight listed functions, 46.85% had at least two, and 25.69% had at least three. The figures describe website functionality in 2025 and do not measure performance, effectiveness, or customer outcomes.